
THE BIRTH OF AN IDEA
Drinking specialty coffee is easy and enjoyable, but finding it…not so much! The specialty coffee market has exploded over the last decade, and with that expansion came thousands of new specialty roasters. The west coast used to be coffee roasting central, and even though it still serves as home to some amazing roasters, that’s no longer home base. The expansion created a sprawl that spread across the country, and now there’s amazing coffee roasters in almost everyones backyard, they just don’t know it.